loader image

Happy employees are your very best ambassadors ~ Sinegal

We geek out
on all things HR!

Recurring or project-based human resource
outsourcing for businesses.

SweeterHR Team

Truly Inspired & Passionate

We are truly inspired and passionate about the employee-employer relationship and everything that governs it. From mitigating risk and navigating federal and state regulations, to increasing employee engagement and lowering turnover, we do it all!

Have HR questions?
Call us for a free 30 minute HR consult!

SweeterHR is an HR strategy firm

SweeterHR connects with businesses to help them navigate their employee needs whether it be in the tricky states of California, NY, NJ, or anywhere in between. Employee management can be tricky and sometimes, frustrating as an employer. We get that.

Why go to someone who doesn’t know HR because they aren’t experts? HR strategists drive the value of HR for businesses because they are more knowledgeable of the environment, regulations, and best practices.


Sasha is an absolute pleasure to work with! She will get your company in tip top shape and is worth every penny. The entire team at SweeterHR knows their stuff, but maybe more than that, they're easy to talk to and so supportive. We haven't even met in person but it feels like we have. Thank you for everything Sasha and SweeterHR!

Clickstart Dog Academy November 13, 2021

What makes us "Sweeter" than the others

* CA, NY, and NJ

Why the name SweeterHR?

Our founder used to bring candy when she traveled to other divisions in her previous company. She gave it away to employees to initiate positive interaction (who doesn’t like candy, right?). One of the Partners at the firm said it was “un-professional”. She disagreed. She believes it is fun, like HR can be. She knew there was a sweeter way to deliver HR.

HR is often seen as mundane, unexciting, and transactional. HR strategy is so much more and should never be boring! It is proactive, dealing with human behavior, and helps people, businesses, and employees soar!

But, HR is so... BORING!

HR isn’t boring! We know, often it is seen as something transactional that neither owners nor employees want to handle. But HR is so much more than compliance or telling employees (and owners) they can’t have fun! In fact, we like when people have fun! Happy people are more engaged, take ownership of their work, are more productive, and are less likely to leave their positions. HR, when proactive and as a business partner, has a positive impact on business. It increases employee engagement, increases employee productivity, increases customer satisfaction, lowers turnover, lowers hiring costs, and minimizes risks from lawsuits and fines. Positively, HR is a profit driver!

A world where entrepreneurs help entrepreneurs, promoting community and people.

Feel Free To Contact Us

human resources provider